A recent survey conducted in the UK found that a greater proportion of women are using social media than men. It was also found that women who use social media, tend to be more influential both online and offline. However, it has been noticed that at conferences on social media and the subjects that surround them, the majority of speakers tend to be men.
The aim of The Social Media for Women Conference is to inspire and support more women to feel confident in using social media. It also aims to highlight some of the inspirational women, already working with social media in a professional capacity.
This one-day conference brings together an all-female speaker line up to help delegates take their social media skills to a higher level. It also aims to provide inspiration to women who would like to start their own businesses, take on more senior roles, or just be able to gain skills to support others within their communities. The conference is open to male and female attendees who wish to learn more about how to incorporate social media into their work, or learn more about what the next big thing may be.
Ultimately, the conference organisers, Liz Hardwick (www.DigiEnable.co.uk) and Jane Binnion (www.janessocialmedia.co.uk) would like to see more women speaking at professional industry conferences and see this as the first step to recognising and promoting female speakers, but more importantly based on their level of expertise and not their gender.